Suazio
Suazio operates in over 170 countries, delivering valuable insights for pharmaceutical markets worldwide.
Streamlining operations by managing projects, surveys, and call center functions efficiently.
Able to track data, providing comprehensive insights that empower efficient decision-making and strategic planning.
An integrated solution to follow-up calls and surveys
SUAZIO is a respected international research and consultancy agency specializing in providing in-depth customer insights for marketing new products in the IVD and MedTech sectors of the pharmaceutical industry. With a global footprint across over 170 countries, SUAZIO gathers and analyzes customer data to offer valuable insights, conclusions, and actionable recommendations to optimize product configurations.
Modernizing Client Targeting and Engagement
Suazio needed a technological solution to efficiently identify target clients, optimize outreach strategies, and tailor offers. Their reliance on multiple Excel files and a self-developed call center system was leading to inefficiencies. To address this, they sought a comprehensive solution encompassing data management, sales, and call center operations. Our full package, including the integration of Vonage with Salesforce, provided the ideal solution, streamlining operations and enhancing overall efficiency for Suazio.
An integrated package with Salesforce Lightning
We provided a solution based on the Salesforce Lightning Platform, creating an application to:
- Manage projects, surveys/interviews, and referrals with tracking of follow-up frequency and costs
- Use dynamic call lists with smart processes and call reports
- Automatically generate timesheets
- Utilize reports and dashboards to track the progress of various projects
By centralizing all data in a shared solution, we eliminated the need for complex and risky consolidation processes. Additionally, the Vonage (formerly NewVoiceMedia) native call center solution was seamlessly integrated with Salesforce. All calls are logged and linked to Salesforce data, ensuring a smooth and automated user experience. This digital transformation, using Vonage, significantly enhances customer experience, boosts operational efficiency, and reduces costs for Suazio.
Unleashing the Power of Data
Suazio now has the ability to track data effectively, with a comprehensive data history that serves as a reference point for measuring efficiency and project timelines. This framework enables them to make strategic decisions backed by numerical data and identify trends across projects. Ongoing support ensures the continuous optimization of the solution, further enhancing Suazio’s operational capabilities.
Future-Proofing SUAZIO's Success with Salesforce
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