Mensura
With a team of 650+ employees, serving approximately 55,000 customers.
Comprehensive marketing solution powered by Marketing Cloud Account Engagement.
Delivering customized training for all end users.
Employee Wellbeing through Advice, Inspiration and Solutions
Mensura is Belgium’s largest External Occupational Health Service, offering companies expert advice, innovative solutions, and guidance to safeguard employee wellbeing. With a network of over 650 professionals serving around 55,000 customers, Mensura is committed to enhancing work environments, prioritizing both physical and mental health, and reducing absenteeism.
All-in Marketing Solution with Marketing Cloud Account Engagement
Mensura sought a comprehensive marketing solution capable of delivering scalable, customer-centric experiences while navigating the challenges of the evolving digital landscape.
The first phase focused on enhancing operational efficiency by minimizing repetitive and administrative tasks. This was achieved through the automation features of the platform, such as audience and list management, database cleansing and validation, permission management, and gathering subscriber information.
In the second phase, the focus shifted to improving lead generation for customer acquisition and retention. Mensura aimed to manage interactions across multiple platforms—email, web, and social media—while nurturing leads and creating personalized customer journeys at every stage. From monthly newsletters to sector-specific insights, each communication was tailored to meet the needs of individual customers.
Despite the challenge of setting up the marketing platform in Marketing Cloud Account Engagement, Mensura succeeded by combining data from various interactions to deliver highly personalized, context-driven communications.
Workshop Approach
We conducted two workshops to fully understand Mensura’s marketing automation needs, including essential GDPR setup.
The first workshop focused on setup requirements, covering template preferences, naming conventions, and potential social media integrations. We also collaborated with Mensura’s web agency to ensure seamless lead transfer between Mensura’s website and the Marketing Automation Platform.
The second workshop identified growth opportunities that were partially integrated into cross-channel campaigns over the years of collaboration. This included automating email flows and engaging both existing and new customers across various channels.
Enhanced GDPR Protects Customer Data
With a database of over 200,000 prospects, Mensura needed a solution that not only complied with regulations but also offered transparency for each individual. We worked closely with Mensura to define and implement several initiatives on the classic platform to ensure compliance.
The first step involved setting up Permission Passes to secure confirmed opt-ins, ensuring that only those who had given their consent received communications.
We also created a Profile Center page using standard landing page features, allowing recipients to access and manage their personal information while providing insights about their organization.
An advanced consent-management process was then implemented, enabling recipients to easily manage their preferences.
These efforts collectively ensured Mensura’s practices were fully aligned with regulatory requirements, while delivering a seamless and transparent experience for recipients.
Ultimately, these initiatives not only streamlined the customer experience but also provided Mensura with valuable insights into their mailable database and a deeper understanding of customer needs.
Partnering for Success
Since the start of our partnership in 2017, We have been pivotal in driving innovation and improving Mensura’s operational efficiency through a range of strategic initiatives. Our ongoing collaboration has grown stronger over the years, reflecting our shared commitment to mutual success. We continue to actively contribute, providing insights into new initiatives Mensura aims to launch, from reviewing and validating customer journeys to recommending optimizations to ensure no opportunity is missed.
We also took the lead in training end-users to become proficient in Marketing Cloud Account Engagement, empowering them to become Super Users within the system.
Additionally, our continuous adjustments and interactions ensure that Mensura maximizes the value of their solution while staying agile in the face of the ever-evolving digital landscape.
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