Pulse HCS
Highlights
Pulse, a unique company within the group
Pulse is an HR company specializing in staffing healthcare professionals, such as nurses in hospitals. In a sector with high employee turnover, fast and accurate follow-up of applicants is crucial. With Salesforce, Pulse wanted to structure and professionalize its processes, ensuring that staff always have access to the right information and candidate history.
From Out-of-the-Box to Tailor-Made
Although Pulse was already using Salesforce, the system was largely an out-of-the-box setup with little customization. As a result, it functioned more as an administrative registration tool than as a strategic enabler. Too many processes remained manual due to a lack of customization and automation. This limited the organization’s ability to scale operations efficiently and leverage data for decision-making.
On the Way to Data-Driven Operations
There were also insufficient support and guidance, while unnecessary features limited usability rather than improved it. Reporting capabilities were restricted, making it difficult to enable data-driven HR decision-making. Pulse therefore needed a solution that was smarter, simpler, and future proof.
From Quick Wins to Sustainable Improvements
Medminds chose a pragmatic and co-creative approach. The Sales Cloud was optimized specifically for Pulse, with a strong focus on simplicity, performance, and scalability. Quick wins were delivered immediately: the environment was cleaned up and unnecessary features were removed. Contact and lead management were redesigned to make follow-up more efficient, enabling Pulse to convert and track candidates faster in a highly competitive labour market. Collaboration was agile and iterative, with needs and pain points gathered directly from the HR team and improvements implemented immediately.
Working Smarter, Collaborating Better
Thanks to the optimization, Pulse now has a future proof Salesforce environment that strengthens daily HR operations while leaving room for further growth. The HR team can follow up on applicants more quickly and deploy them more efficiently, while data is now actively used to support management decisions.
Collaboration within the team has also improved significantly. Information about applicants is shared rather than held by a single person. During absences due to vacation or illness, colleagues can easily access all the necessary information to continue the follow-up of applicants or consultants.
A Future-Proof Foundation for HR
The roadmap includes further automation, such as fully digitizing the recruitment process and organizing training sessions to help users make the most of Salesforce. This ensures Pulse continues to evolve into a modern, efficient HR organization that is ready for the challenges of tomorrow.
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